About
Hi, I’m Ross.
South African, in London for over a decade, and a chartered accountant by training. Whenever things have felt uncertain I have gone back to sport: triathlon, open water swimming, and these days ultra trail running, which strips everything back. This site holds the resources a younger me would have appreciated, and I hope they’re helpful to you too: the tools, books and habits that stuck.
Next up: the Lakes Traverse in April 2027 and the Ultra X South Africa stage race in 2027.
By day I’m a fractional CFO for UK health brands at Phoenix Advisory.
Why this site
It started as a way to keep track of what has genuinely helped me. Too much of it sat in a journal, or came up once in passing conversation and was gone. Some of these tools have changed my life. Putting them somewhere public might change someone else’s.
It is also something I believe in: make the most of your time, and build an asset that earns while you sleep. This site is one of mine, and maybe an idea for you too. Where a link earns the site a commission, it is marked Ad. You get a shortcut to what has worked for me, and the site pays its way. I hope that’s a win-win.
I built it with my AI team, in the open. I hope you enjoy it as much as I enjoyed making it.
Follow my training on StravaMy trails